Sunday, July 19, 2009

Bloggers UNITE!

If you're a blogger and want to expand your business footprint, here's a great link to help you get started:*2%2Eanh_2081479

It's always a good idea to offer your expertise on other people's blogs. One way to do that is to offer to be a guest blogger in exchange for a link back to your site. This works great for people in affiliated or auxiliary businesses.

Example for Writers: Perhaps SEO experts may like to know what makes for a riveting SEO-driven article or home page. Offer your expertise in exchange for a lesson on how to do the research to determine great SEO keywords. Or business owners may want to know how to write a flyer that actually converts to buyers. Offer a guest blog on the topic in exchange for a lesson on exemplary customer service or simplified accounting.

Whatever your area of expertise, there are probably counterparts or affiliated businesses or resources whose fellow bloggers would be happy to exchange a little of their knowledge for a little of yours. And every link back and forth will raise your ratings in search engines.

It's a win-win situation.

Obviously, do your research. You want to link only to reputable, trustworthy, professional-looking websites and producers unless your own business is disreputable itself. I trust none of yours are!

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