Grrr! I had an ear and eye infection two and a half weeks ago, so went to Urgent Care to get what turned out to be three medications for the problem. They helped both situations but my left ear is still plugged.
The doc told me to come back in a week if I didn't feel better. I never felt bad, really: the ear infection didn't hurt even though I had a very slight fever and lots of ear drainage; but this ongoing clogged ear situation is driving me up the wall and making me feel a little off-balance, so it's time to return and see if I need something that'll address it. It's more than a little annoying: by the end of every day, it feels like it's just about to resolve itself, but it doesn't--and by morning we're back at square one: very, very plugged. Grrr... I'm tired of waiting for it to unplug of its own accord.
I think the outer ear infection may have become an inner ear infection (or impaction). My temperature remains normal, so that's good. Going to the doctor is not my favorite thing to do, but unless things turn around precipitously, I'll go again. It shouldn't take long if I can get right in... What a drag.
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Wednesday, March 21, 2012
Monday, March 12, 2012
What Does a Copywriter Do?
WHAT DOES A COPYWRITER DO? © 2012 by Kristine M. Smith
Consider the power of words when eloquently aligned. Words have inspired great works of art, terrible acts of war, and selfless acts of love. According to Genesis, God’s words alone created the universe and everything in it, seen and unseen.
As a business owner, speaker, coach, or entrepreneur, what kind of world are you creating with the words you’ve posted or spoken to let others know about you and what you can do for them?
Are you pushing a product or service at people and wondering why your conversion rate is laughably low?
Is your “target audience” not fully-understanding the rock-solid value of your offer?
If not, is it because you’re targeting them rather than transforming them into mini-you’s who “sneeze” your products and services virally because they’ve been transformed by what you’ve done for them?
The value of a professional copywriter can’t be calculated and should never be underestimated...but sadly, all too often it is.
Perhaps you consider copywriters to be paid product pushers, ad men and women, shills for the people they serve, undeserving of respect or wealth. Certainly there are those in the trade who will work on any project regardless of its value, just as there are vanity publishers who will publish trash because they’re in it strictly for the fees they can charge.
But good copywriters pick and choose the people and businesses they serve. Ethical copywriters won’t write false testimonials for start-ups, or a great sales page for an e-book that reeks. Great copywriters look high and low for projects they can invest themselves in 100% for people they respect and admire.
A great copywriter is a wordsmith, a transformer, a magician, a spellbinder.
A great copywriter dances with words, distills benefits into compelling, converting talking points, clarifies hard-to-understand technical papers.
A great copywriter builds brands, creates memorable slogans and taglines.
A great copywriter sells, tells, compels, and propels the people who are in need of your product or service.
A great copywriter knows how to approach your prospect and blow in his or her ear, how to create a little intrigue and romance.
A great copywriter knows that social media is no place to behave like a bull in a china shop. They’ve taken the book LIKEABLE SOCIAL MEDIA to heart and will not behave badly when writing in that realm.
Great copywriters almost never offer their services at bargain basement prices, even in this economy. If/when they do, it is usually out of the fullness of their hearts for causes or people they know and feel compelled to serve out of a commonality of purpose or an abiding friendship.
If you consider professional copywriters expensive, consider these facts:
Like many (if not most) of you, freelance copywriters are entrepreneurs.
We don't get paid vacations
We don't get paid sick days
We rarely get bonuses for outstanding work or holidays
We cover the full costs of any insurance plans we have
We cover 100% of the costs for our federal Social Security and other mandated plans
We don't qualify for unemployment if work doesn’t materialize
We live in an expensive economy
We must take into account the time it requires to find and quote on projects
Although freelance copywriters enjoy our work...sadly....enjoyment doesn't pay the rent!
The National Writers Union and other folks in the know suggest that professional copywriters charge $1 to $2 per word. (That's not a typo.)
Please Note: Because I usually serve start-up entrepreneurs and small businesses, I keep my rates as low as I possibly can because I know how cash-strapped most businesses are in this economy and I want to help--but without losing my shirt!
A lot goes into landing copywriting work (in both time and treasure). It takes (according to Malcolm Gladwell’s THE TIPPING POINT) 10,000 hours to attain proficiency and expertise in any realm. Some freelance writers (including this one) exceeded this exalted milestone before they turned twenty years old. (Air-breathers have to breathe; fish have to swim; writers have to write—the activity isn’t optional. What we do keeps us alive, inside and out.)
If you’ve read this far, you’ve passed the only test I’ll ever give you. I needed you to understand what you’re getting if you choose me to serve you. You’ll get my absolute best efforts based on years of study, practice, and experience—nothing less.
##
Kristine M Smith is a freelance copywriter and the author of six (soon to be seven) books
Consider the power of words when eloquently aligned. Words have inspired great works of art, terrible acts of war, and selfless acts of love. According to Genesis, God’s words alone created the universe and everything in it, seen and unseen.
As a business owner, speaker, coach, or entrepreneur, what kind of world are you creating with the words you’ve posted or spoken to let others know about you and what you can do for them?
Are you pushing a product or service at people and wondering why your conversion rate is laughably low?
Is your “target audience” not fully-understanding the rock-solid value of your offer?
If not, is it because you’re targeting them rather than transforming them into mini-you’s who “sneeze” your products and services virally because they’ve been transformed by what you’ve done for them?
The value of a professional copywriter can’t be calculated and should never be underestimated...but sadly, all too often it is.
Perhaps you consider copywriters to be paid product pushers, ad men and women, shills for the people they serve, undeserving of respect or wealth. Certainly there are those in the trade who will work on any project regardless of its value, just as there are vanity publishers who will publish trash because they’re in it strictly for the fees they can charge.
But good copywriters pick and choose the people and businesses they serve. Ethical copywriters won’t write false testimonials for start-ups, or a great sales page for an e-book that reeks. Great copywriters look high and low for projects they can invest themselves in 100% for people they respect and admire.
A great copywriter is a wordsmith, a transformer, a magician, a spellbinder.
A great copywriter dances with words, distills benefits into compelling, converting talking points, clarifies hard-to-understand technical papers.
A great copywriter builds brands, creates memorable slogans and taglines.
A great copywriter sells, tells, compels, and propels the people who are in need of your product or service.
A great copywriter knows how to approach your prospect and blow in his or her ear, how to create a little intrigue and romance.
A great copywriter knows that social media is no place to behave like a bull in a china shop. They’ve taken the book LIKEABLE SOCIAL MEDIA to heart and will not behave badly when writing in that realm.
Great copywriters almost never offer their services at bargain basement prices, even in this economy. If/when they do, it is usually out of the fullness of their hearts for causes or people they know and feel compelled to serve out of a commonality of purpose or an abiding friendship.
If you consider professional copywriters expensive, consider these facts:
Like many (if not most) of you, freelance copywriters are entrepreneurs.
We don't get paid vacations
We don't get paid sick days
We rarely get bonuses for outstanding work or holidays
We cover the full costs of any insurance plans we have
We cover 100% of the costs for our federal Social Security and other mandated plans
We don't qualify for unemployment if work doesn’t materialize
We live in an expensive economy
We must take into account the time it requires to find and quote on projects
Although freelance copywriters enjoy our work...sadly....enjoyment doesn't pay the rent!
The National Writers Union and other folks in the know suggest that professional copywriters charge $1 to $2 per word. (That's not a typo.)
Please Note: Because I usually serve start-up entrepreneurs and small businesses, I keep my rates as low as I possibly can because I know how cash-strapped most businesses are in this economy and I want to help--but without losing my shirt!
A lot goes into landing copywriting work (in both time and treasure). It takes (according to Malcolm Gladwell’s THE TIPPING POINT) 10,000 hours to attain proficiency and expertise in any realm. Some freelance writers (including this one) exceeded this exalted milestone before they turned twenty years old. (Air-breathers have to breathe; fish have to swim; writers have to write—the activity isn’t optional. What we do keeps us alive, inside and out.)
If you’ve read this far, you’ve passed the only test I’ll ever give you. I needed you to understand what you’re getting if you choose me to serve you. You’ll get my absolute best efforts based on years of study, practice, and experience—nothing less.
##
Kristine M Smith is a freelance copywriter and the author of six (soon to be seven) books
Sunday, March 11, 2012
Update on My Doings...
I've been able to help get two of my friends' books into the final stages of readiness for publication this month, so I feel good about that. I believe they'll both debut this month. They're both fellow Christians, retired and on Social Security, so I kept their costs "entry level copywriter/editor" low. When the books are available, I'll point you to them and tell you about them. Stay tuned!
Tonight I watched part of ALI with Will Smith. It brought me right back to 1964 when I told Dad I wanted to accompany him to the Cassius Clay/Sonny Liston fight when he went to see it at the Seattle Coliseum (via special TV link). It all came flooding back:
Mom had to get me out of school early in the afternoon so I could go. We knew it wouldn't be an excused absence ("student wants to go see a prize fight") so she told me she would come by at 1:30 or so and I would tell her I wasn't feeling well, so she could take me "home" so I could get in the car and accompany Dad to Seattle.
Well, neither of us were (or ever would be) accomplished liars. When she arrived and the time came for me to feign "sickness," I did my darndest, but we both knew it wasn't going to fly...so we giggled and just skipped out! No one seemed to notice.
Dad and I had dinner at the Space Needle in Seattle and then grabbed our spots at the Coliseum. I remember thinking that Sonny Liston looked like a killer; he glowered at Clay with extreme malevolence; just looking at him looking at Clay scared me. I wondered how anyone could face that countenance without peeing his pants...or worse. But I loved Clay's chutzpah: I believed he'd win. And as we all know, he did.
In fun critter news:
Jackie bought six chicks so we'll have fresh eggs somewhere down the road. If it works out well, she'll probably get more, but for right now, we want to make sure we can keep these ones going and growing. So far, so good! They're active, chirpy, clean-bottomed and altogether healthy-looking after five days of life in our possession. That bodes well. (Before, when we had chicks as kids, we also had the hens that bore them to care for them, so this "foster parenting" is all new to us.)
Laverne and Shirley (goats) are girdling our fruit trees, eating the bark as far up as they can in their pasture. Oh, joy. I'm glad we still have a few fruit trees OUTSIDE their pasture!
Laverne and Shirley are fat as butterballs, so eating tree bark isn't due to lack of nutrition or the proper minerals (all of which I provide); I checked online to make sure that tree bark eating is just part of what goats do. Sure 'nuf!
What else? Guess that's all for now. My head is still so stuffed that I'm deaf in my left ear and my head hurts when I bend over. I had a slight fever but that has begun to resolve itself, so I expect I'm on the mend. Good thing, because I have an appointment to help someone write a brochure tomorrow...and an off-site gig later this week for several hours. I HAVE TO get back into the mix before I lose my shirt!
Tonight I watched part of ALI with Will Smith. It brought me right back to 1964 when I told Dad I wanted to accompany him to the Cassius Clay/Sonny Liston fight when he went to see it at the Seattle Coliseum (via special TV link). It all came flooding back:
Mom had to get me out of school early in the afternoon so I could go. We knew it wouldn't be an excused absence ("student wants to go see a prize fight") so she told me she would come by at 1:30 or so and I would tell her I wasn't feeling well, so she could take me "home" so I could get in the car and accompany Dad to Seattle.
Well, neither of us were (or ever would be) accomplished liars. When she arrived and the time came for me to feign "sickness," I did my darndest, but we both knew it wasn't going to fly...so we giggled and just skipped out! No one seemed to notice.
Dad and I had dinner at the Space Needle in Seattle and then grabbed our spots at the Coliseum. I remember thinking that Sonny Liston looked like a killer; he glowered at Clay with extreme malevolence; just looking at him looking at Clay scared me. I wondered how anyone could face that countenance without peeing his pants...or worse. But I loved Clay's chutzpah: I believed he'd win. And as we all know, he did.
In fun critter news:
Jackie bought six chicks so we'll have fresh eggs somewhere down the road. If it works out well, she'll probably get more, but for right now, we want to make sure we can keep these ones going and growing. So far, so good! They're active, chirpy, clean-bottomed and altogether healthy-looking after five days of life in our possession. That bodes well. (Before, when we had chicks as kids, we also had the hens that bore them to care for them, so this "foster parenting" is all new to us.)
Laverne and Shirley (goats) are girdling our fruit trees, eating the bark as far up as they can in their pasture. Oh, joy. I'm glad we still have a few fruit trees OUTSIDE their pasture!
Laverne and Shirley are fat as butterballs, so eating tree bark isn't due to lack of nutrition or the proper minerals (all of which I provide); I checked online to make sure that tree bark eating is just part of what goats do. Sure 'nuf!
What else? Guess that's all for now. My head is still so stuffed that I'm deaf in my left ear and my head hurts when I bend over. I had a slight fever but that has begun to resolve itself, so I expect I'm on the mend. Good thing, because I have an appointment to help someone write a brochure tomorrow...and an off-site gig later this week for several hours. I HAVE TO get back into the mix before I lose my shirt!
Saturday, March 10, 2012
The Story of Me
About Kristine M. Smith
Take one shy third grader, introduce her to sentence structure and the art of storytelling then stand back. What happens next, and later, transforms lives and businesses.
By age eight, Kristine M. Smith was already a dyed-in-the-wool Roy Rogers fan. She watched every episode, begged her mother to buy every comic book.
At one point, exasperated by her daughter’s insistence (several times a week) to be sure to look for the next edition whenever she drove six miles to town, Kris’s mother told her, “They don’t make Roy Rogers comic books as fast as you want them. If you want more, you’re going to have to write them yourself.”
It was a revelation! “Sure enough, I could!” And she did!
Her grade school teacher was so impressed by her efforts that she read each story in class, embarrassing (and thrilling) the young author to her toes.
Extra credit—not a problem! Kris wrote. In fact, getting Kris to stop writing became an issue at home. She tore through chores like a tornado (with similar results) to get back to her pen and paper.
Her dad—never a reader—didn’t get it. He told her, “If you can’t build it or grow it, what good is it?”
He didn’t know that by the time Kris reached adulthood the Information Age and cable television would come along and that her “obsession” would, in an instant, become worth its weight in Ben Franklins. Neither did Kris. But she kept on plugging, kept on writing, because she couldn’t stop. Writing gave her to opportunity to say what she had to say. (Shyness kept her from speaking the words, so she wrote them.)
By junior high her English teacher was onboard. Kris’s family was farming, their income meager. When Kris's teacher told her she was a wonderful writer, Kris begged her, “Teach me how to be better!”
Her teacher replied, “I can’t; I’m not a writer. But I am a reader, and I know good writing when I see it.”
A few weeks later, the same teacher presented an issue of THE WRITER magazine to Kris; Kris’s name was on the white label. For the next two years, she devoured every issue, reading them from cover to cover…
By high school, Kris had reached what Malcolm Gladwell would deem (in his book The Tipping Point) “the threshold for excellence and expertise”: ten thousand hours of dedicated study and practice.
Actor DeForest Kelley flipped when Kris wrote an article about meeting him (her high school English teacher insisted that she send him a copy, much to her dismay). Kelley submitted her story to a well-regarded New York publisher. The editor wrote back saying she wanted to publish the piece in its entirety in their Christmas edition. (She didn't feel it was necessary to alter a single word.)
Needless to say, when Kelley wrote Kris to ask her permission to use the article, her parents had to peel her off the ceiling. To have her writing career officially launched by her favorite actor was light years beyond her wildest imagination.
During the next several decades Kris wrote freelance articles for MAINSTREAM, the official magazine of the company she served (The Animal Protection Institute of America) and newspaper, editorials, letters to the editor, and many other pieces. The income was meager (as befits a non-profit), the work not always literary—but by now she had all-but shed her shyness and began to write and offer presentations to grade and high schools and colleges about the many crises facing animals tame and wild in her capacity as Field Services Director of API.
Fast forward to reconnecting with actor DeForest Kelley in 1988; "De" and his wife Carolyn encouraged Kris to move from Tacoma, Washington to Hollywood. They felt sure she’d excel in Tinsel Town, first as an executive secretary and later as a screenwriter.
Problem: she was too good an executive secretary and too fearful of leaving the role to take a creative leap of faith…so she served as a secretary and eventually as a Hardware Lease Administrator at Warner Bros. Studios (Time-Warner) for eleven years before returning to Washington State in 2003.
But during her time in Hollywood, Kris kept writing. And when Mr. Kelley’s wife broke her leg just as he fell ill with cancer, “De” asked Kris to serve as his personal assistant and (eventually) as his caregiver until his death in 1999.
De also gave Kris his blessing to write a memoir about her long association with the Kelleys and so she did; in September 2001, DeForest Kelley: a Harvest of Memories debuted. It received no mass media coverage because Sept. 11 intervened; the country went into shock and “lockdown mode” for months: all available news sources were consumed by the horrific events of the day and its aftermath. And certainly Kris was in no shape emotionally to spearhead a book tour: she felt as kicked in the stomach by the events as everyone else did.
Five books have followed: Let No Day Dawn that the Animals Cannot Share (poetry and prose about the many animals, tame and captive wild, Kris has known) ; Floating Around Hollywood and Other Totally-True Tales of Triumph (a book of humor about being a “floating secretary” in Tinsel Town); The Enduring Legacy of DeForest Kelley: Actor, Healer, Friend (other fans’ reminiscences about the powerful effect Kelley had on their lives and careers); Purposeful Christianity; and Serval Son: Spots and Stripes Forever (a cautionary true story about what it’s like to own—and be owned by—a wild cat for seventeen years).
In January, 2007 Kris had the good fortune of being hired as a junior copywriter for an on-hold company. She fell in love with copywriting (which surprised her!), quickly wowing the group and earning Employee of the Quarter during the last two quarters she served the company.
In January, 2008 Kris established a copywriting business herself, quickly earning scores of kudos from delighted clients.
2012 is her fifth year as a full-time copywriter and editor.
Take one shy third grader, introduce her to sentence structure and the art of storytelling then stand back. What happens next, and later, transforms lives and businesses.
By age eight, Kristine M. Smith was already a dyed-in-the-wool Roy Rogers fan. She watched every episode, begged her mother to buy every comic book.
At one point, exasperated by her daughter’s insistence (several times a week) to be sure to look for the next edition whenever she drove six miles to town, Kris’s mother told her, “They don’t make Roy Rogers comic books as fast as you want them. If you want more, you’re going to have to write them yourself.”
It was a revelation! “Sure enough, I could!” And she did!
Her grade school teacher was so impressed by her efforts that she read each story in class, embarrassing (and thrilling) the young author to her toes.
Extra credit—not a problem! Kris wrote. In fact, getting Kris to stop writing became an issue at home. She tore through chores like a tornado (with similar results) to get back to her pen and paper.
Her dad—never a reader—didn’t get it. He told her, “If you can’t build it or grow it, what good is it?”
He didn’t know that by the time Kris reached adulthood the Information Age and cable television would come along and that her “obsession” would, in an instant, become worth its weight in Ben Franklins. Neither did Kris. But she kept on plugging, kept on writing, because she couldn’t stop. Writing gave her to opportunity to say what she had to say. (Shyness kept her from speaking the words, so she wrote them.)
By junior high her English teacher was onboard. Kris’s family was farming, their income meager. When Kris's teacher told her she was a wonderful writer, Kris begged her, “Teach me how to be better!”
Her teacher replied, “I can’t; I’m not a writer. But I am a reader, and I know good writing when I see it.”
A few weeks later, the same teacher presented an issue of THE WRITER magazine to Kris; Kris’s name was on the white label. For the next two years, she devoured every issue, reading them from cover to cover…
By high school, Kris had reached what Malcolm Gladwell would deem (in his book The Tipping Point) “the threshold for excellence and expertise”: ten thousand hours of dedicated study and practice.
Actor DeForest Kelley flipped when Kris wrote an article about meeting him (her high school English teacher insisted that she send him a copy, much to her dismay). Kelley submitted her story to a well-regarded New York publisher. The editor wrote back saying she wanted to publish the piece in its entirety in their Christmas edition. (She didn't feel it was necessary to alter a single word.)
Needless to say, when Kelley wrote Kris to ask her permission to use the article, her parents had to peel her off the ceiling. To have her writing career officially launched by her favorite actor was light years beyond her wildest imagination.
During the next several decades Kris wrote freelance articles for MAINSTREAM, the official magazine of the company she served (The Animal Protection Institute of America) and newspaper, editorials, letters to the editor, and many other pieces. The income was meager (as befits a non-profit), the work not always literary—but by now she had all-but shed her shyness and began to write and offer presentations to grade and high schools and colleges about the many crises facing animals tame and wild in her capacity as Field Services Director of API.
Fast forward to reconnecting with actor DeForest Kelley in 1988; "De" and his wife Carolyn encouraged Kris to move from Tacoma, Washington to Hollywood. They felt sure she’d excel in Tinsel Town, first as an executive secretary and later as a screenwriter.
Problem: she was too good an executive secretary and too fearful of leaving the role to take a creative leap of faith…so she served as a secretary and eventually as a Hardware Lease Administrator at Warner Bros. Studios (Time-Warner) for eleven years before returning to Washington State in 2003.
But during her time in Hollywood, Kris kept writing. And when Mr. Kelley’s wife broke her leg just as he fell ill with cancer, “De” asked Kris to serve as his personal assistant and (eventually) as his caregiver until his death in 1999.
De also gave Kris his blessing to write a memoir about her long association with the Kelleys and so she did; in September 2001, DeForest Kelley: a Harvest of Memories debuted. It received no mass media coverage because Sept. 11 intervened; the country went into shock and “lockdown mode” for months: all available news sources were consumed by the horrific events of the day and its aftermath. And certainly Kris was in no shape emotionally to spearhead a book tour: she felt as kicked in the stomach by the events as everyone else did.
Five books have followed: Let No Day Dawn that the Animals Cannot Share (poetry and prose about the many animals, tame and captive wild, Kris has known) ; Floating Around Hollywood and Other Totally-True Tales of Triumph (a book of humor about being a “floating secretary” in Tinsel Town); The Enduring Legacy of DeForest Kelley: Actor, Healer, Friend (other fans’ reminiscences about the powerful effect Kelley had on their lives and careers); Purposeful Christianity; and Serval Son: Spots and Stripes Forever (a cautionary true story about what it’s like to own—and be owned by—a wild cat for seventeen years).
In January, 2007 Kris had the good fortune of being hired as a junior copywriter for an on-hold company. She fell in love with copywriting (which surprised her!), quickly wowing the group and earning Employee of the Quarter during the last two quarters she served the company.
In January, 2008 Kris established a copywriting business herself, quickly earning scores of kudos from delighted clients.
2012 is her fifth year as a full-time copywriter and editor.
Monday, March 5, 2012
Tuesday, February 28, 2012
Likeable Social Media -- A MUST READ for Businesses Large and Small
I've just finished reading LIKEABLE SOCIAL MEDIA by Dave Kerpen. Boy, did I have a lot to learn in the social media realm. I "understood" that social media has to feel social--personal, friendly, one-on-one--and not come across as a giant "in-your-face" ad...that much I understood from reading other copywriting books...but I had no idea how many ways there are to find the people most interested in what I'm so passionate about (DeForest Kelley, critters, the books I've written, the job I love). NOW I do, after reading this insightful, amazing book!
My only concern now is finding the time to implement what the author says needs to be done to make online social interaction worth the time I spend doing it... There are only so many hours in the day, and I spend most of them looking for copywriting work. (A little thing called "the cost of living" dictates how much "leisure" I can spend on social media, networking meetings, and the like. You know the drill, if you're in a business that's running just a wee bit better than "breaking even.") But he's right: the more I do it RIGHT (social media interaction) the more I'll develop "fond bonds" with others, and at some point down the road they'll need (or know someone who needs) a copywriter and they'll think of me when they do...not because I "sold" myself all the time, but because I've become a real human being to them and they trust me to do my best to hit their project out of the ball park for them.
It makes perfect sense. Get the book. It's worth its weight in gold. I downloaded it on my Kindle Fire and plan to read it at least once more right away... There's too much in it to grasp it all the first time around.
My only concern now is finding the time to implement what the author says needs to be done to make online social interaction worth the time I spend doing it... There are only so many hours in the day, and I spend most of them looking for copywriting work. (A little thing called "the cost of living" dictates how much "leisure" I can spend on social media, networking meetings, and the like. You know the drill, if you're in a business that's running just a wee bit better than "breaking even.") But he's right: the more I do it RIGHT (social media interaction) the more I'll develop "fond bonds" with others, and at some point down the road they'll need (or know someone who needs) a copywriter and they'll think of me when they do...not because I "sold" myself all the time, but because I've become a real human being to them and they trust me to do my best to hit their project out of the ball park for them.
It makes perfect sense. Get the book. It's worth its weight in gold. I downloaded it on my Kindle Fire and plan to read it at least once more right away... There's too much in it to grasp it all the first time around.
Pinterest Has Captured My Interest...
I joined Pinterest yesterday or the day before. It's a fun site where people "pin" their favorite photos so others can enjoy them. It feels very friendly and personal; there's no griping on it. It's a soft place to fall when the sniping or commercialism get too heavy to handle at other social media sites. I hope it stays as great as it is right now...
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