Tuesday, February 28, 2012

Likeable Social Media -- A MUST READ for Businesses Large and Small

I've just finished reading LIKEABLE SOCIAL MEDIA by Dave Kerpen.  Boy, did I have a lot to learn in the social media realm. I "understood" that social media has to feel social--personal, friendly, one-on-one--and not come across as a giant "in-your-face" ad...that much I understood from reading other copywriting books...but I had no idea how many ways there are to find the people most interested in what I'm so passionate about (DeForest Kelley, critters, the books I've written, the job I love). NOW I do, after reading this insightful, amazing book! 

My only concern now is finding the time to implement what the author says needs to be done to make online social interaction worth the time I spend doing it... There are only so many hours in the day, and I spend most of them looking for copywriting work. (A little thing called "the cost of living" dictates how much "leisure" I can spend on social media, networking meetings, and the like. You know the drill, if you're in a business that's running just a wee bit better than "breaking even.") But he's right: the more I do it RIGHT (social media interaction) the more I'll develop "fond bonds" with others, and at some point down the road they'll need (or know someone who needs) a copywriter and they'll think of me when they do...not because I "sold" myself all the time, but because I've become a real human being to them and they trust me to do my best to hit their project out of the ball park for  them.

It makes perfect sense.  Get the book. It's worth its weight in gold. I downloaded it on my Kindle Fire and plan to read it at least once more right away... There's too much in it to grasp it all the first time around.

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