Wednesday, July 20, 2011

Launching a New Book Is Hard Work!

Eegads.  Whenever I'm not writing copy for Elance clients, I'm emailing the SERVAL SON media release (and sometimes accompanying documents) to AZA accredited zoos, ASA accredited sanctuaries, high-profile animal welfare and advocacy groups, exotic animal sellers, pet forums, hometown newspapers (Northern Kittitas County Tribune, Tacoma News Tribune) and local daytime TV talk shows (New Day with Margaret Larson). 

In a word, I'm multi-tasking, typing my fingers to the bone hoping I get the word out to enough places and causing enough stir to raise SERVAL SON well up the flagpole at Amazon on Sept. 1st when it debuts. 

I've never worked so hard preparing the way for a book launch in my life. Sure hope it pays off.  I want to be sure FutureWord Publishing doesn't regret campaigning to get the book. That's my primary concern. 

I'm making money as a copywriter so if SERVAL SON doesn't fly high it won't be any skin off my teeth (how in the world did that idiom originate--"skin off my teeth"-- or am I misquoting an idiom?) but it will be a bummer for FutureWord because they're getting the editing and cover copy done at their expense, and the formatting, and all that; they only get paid back if enough books sell.  I've never had to worry about other people's financial investments in my books before--all the costs have been on me up until this one so I feel a serious compulsion to obsess over it until I'm sure I've done absolutely everything I can to ensure the success of the launch!

I have a very good feeling about this book, of course (thanks to the numerous "guinea pigs" I foisted it off on to proofread and critique it; all thought it was SUPER!!!). And both sides  of the great divide (pro-exotic pet and anti-exotic pet) should recommend it to their readers. But "should" doesn't mean "will". (Democrats and Republicans "should" recognize each other as fellow Americans and patriots, but you see how often that's occurring, don't you?)

The scary fact is that every book launch is a crap shoot unless you're JK Rowling or another great megastar. And my new title is definitely a niche title--I mean, how many people are going to want to find out what it's like to be owned by a wildcat? One in a hundred? A thousand? Ten thousand. No one knows!  I sure don't.  My publisher thinks SHE knows. I pray she's right!!!   

One thing I am sure of, though, it that there are a lot of animal lovers.  I've read dozens of books about different kinds of wild ones and their interactions with the humans who loved and cared for them--owls, raccoons, otters, wolves, tigers, lions, kinkajous, hawks, bears. The animal lovers I know have recommended them to me, and I've devoured each one. This may become a "word of mouth" book in that way.

One thing's for sure: we're going to find out in a little over a month!

NOW WOULD BE A GOOD TIME TO TELL YOUR ANIMAL-LOVING FRIENDS TO MARK THEIR CALENDARS FOR SEPT 1ST AND CONSIDER BUYING 'SERVAL SON' THAT DAY at AMAZON. Forward them the PR and Stephanie Ealy's review (both can be accessed from earlier blogs).  Those ought to do the job without too much of your time and trouble.


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